Code and Theory Website— 

Code and Theory Website— 

the ask — 

the ask — 

to create a space where two decades of digital work could live gracefully. Where all of our clients could get the same amount of love, with detailed case studies tucked inside of each project — showing our strengths within strategy, design and development.

to create a space where two decades of digital work could live gracefully. Where all of our clients could get the same amount of love, with detailed case studies tucked inside of each project — showing our strengths within strategy, design and development.

to create a space where two decades of digital work could live gracefully. Where all of our clients could get the same amount of love, with detailed case studies tucked inside of each project — showing our strengths within strategy, design and development.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

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J.Crew, Social Media — 

the ask — 

develop a variety of on-brand design concepts to pair with various company marketing franchises on social media for the men and women’s social media accounts.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

the results — 

led the conceptual and design efforts on many social media franchises for Spring/Summer marketing campaigns. Art directed the highest performing photo on the @jcrewmens instagram account and pitched ideas to rebrand the men’s account using design, intentional and effective influencer marketing and high-level conceptual thinking around fashion.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

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Highest performing photo on @jcrewmens account to date. 

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Social Media Creative Strategy [Pitch] — use arrows to swipe through. 

Social Media Creative Strategy [Pitch]

The Caged Bird — 

the ask — 

to create a brand identity for a restaurant, bar, lounge paying homage to dr. maya angelou in the dupont circle neighborhood of washington, d.c. a place that brings people together around food, drinks and the celebration of black culture.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

the results — 

everything about this logo design is intentional — from the logo, the font used in the word mark all the way down to the color range. dr. maya angelou was a special figure within the black community. her poem “i know why the caged bird sings” show the sybolism in the struggle of a group of folks but also in the resilience and steadfastness. we wanted to actively celebrate that. 


the logo shows the bird free and uncaged — a symbol of breaking out of the box and setting itself up to learn how to fly. young professionals were the main target of this space, so we wanted to create something that would speak to them at their level. a place they could visit during throughout their journey and finding themselves in the professional world. a place they built both professional connections and personal community.


the wordmark is a typeface called “martin” — it was created based on the signage of Memphis Sanitation Strike of 1968. Though it wasn’t directly tied to maya angelou, it was directly tied to everything she believed in and fought for as a writer, artist and activist.


the color range is a direct reflection of the pan-african flag which is a symbolism of solidarity and support amongst black americans and allies.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

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Daumis, WiP —

the ask — 

there is a deficit in the quality of lifestyle marketing in the real estate industry. Money is being wasted on poor strategy and subpar design. create an identity that is both polished and luxury. that can speak to the real estate market explicitly but can also be seen as koi.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

i’m jay blacks — a multi-disciplinary creative living in brooklyn, new york. i care about impactful story-telling and creative problem solving using authentic, human voices.

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Samsung, Brand Culture Pitch — 

Samsung, Brand Culture Pitch — 

the ask — 

the ask — 

Samsung approached us looking for its first ever brand culture partner. They asked us to answer an incredibly big question based on the theory that if they built a relationship with sports, entertainment and fashion, it would aid in creating true and authentic brand love. In answering this question we approached brand love from multiple angles.

This meant less buying into culture and more of figuring out ways for us to serve the people who are naturally creating it. This meant unlocking the potential of everyday creators in sports, entertainment and fashion while closing the gaps between each other.

During this process we were given the opportunity to follow the route of a “typical” advertising brief OR take a stab at an entirely different direction. Although something we had never done before, we decided to go different. A decision I personally championed. it felt right. Being an always on think-tank that moved at the speed of our “always changing” culture, It was a refreshing approach to take to things happening right in front of our eyes. Being able to think of things of the “now” and show up in ways that were impactful and relevant.

So how does Samsung become a Culture Patron?

Samsung approached us looking for its first ever brand culture partner. They asked us to answer an incredibly big question based on the theory that if they built a relationship with sports, entertainment and fashion, it would aid in creating true and authentic brand love. In answering this question we approached brand love from multiple angles.

This meant less buying into culture and more of figuring out ways for us to serve the people who are naturally creating it. This meant unlocking the potential of everyday creators in sports, entertainment and fashion while closing the gaps between each other.

During this process we were given the opportunity to follow the route of a “typical” advertising brief OR take a stab at an entirely different direction. Although something we had never done before, we decided to go different. A decision I personally championed. it felt right. Being an always on think-tank that moved at the speed of our “always changing” culture, It was a refreshing approach to take to things happening right in front of our eyes. Being able to think of things of the “now” and show up in ways that were impactful and relevant.

So how does Samsung become a Culture Patron?


Samsung approached us looking for its first ever brand culture partner. They asked us to answer an incredibly big question based on the theory that if they built a relationship with sports, entertainment and fashion, it would aid in creating true and authentic brand love. In answering this question we approached brand love from multiple angles.

This meant less buying into culture and more of figuring out ways for us to serve the people who are naturally creating it. This meant unlocking the potential of everyday creators in sports, entertainment and fashion while closing the gaps between each other.

During this process we were given the opportunity to follow the route of a “typical” advertising brief OR take a stab at an entirely different direction. Although something we had never done before, we decided to go different. A decision I personally championed. it felt right. Being an always on think-tank that moved at the speed of our “always changing” culture, It was a refreshing approach to take to things happening right in front of our eyes. Being able to think of things of the “now” and show up in ways that were impactful and relevant.

So how does Samsung become a Culture Patron?


Samsung approached us looking for its first ever brand culture partner. They asked us to answer an incredibly big question based on the theory that if they built a relationship with sports, entertainment and fashion, it would aid in creating true and authentic brand love. In answering this question we approached brand love from multiple angles.

This meant less buying into culture and more of figuring out ways for us to serve the people who are naturally creating it. This meant unlocking the potential of everyday creators in sports, entertainment and fashion while closing the gaps between each other.

During this process we were given the opportunity to follow the route of a “typical” advertising brief OR take a stab at an entirely different direction. Although something we had never done before, we decided to go different. A decision I personally championed. it felt right. Being an always on think-tank that moved at the speed of our “always changing” culture, It was a refreshing approach to take to things happening right in front of our eyes. Being able to think of things of the “now” and show up in ways that were impactful and relevant.

So how does Samsung become a Culture Patron?


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[client leave behind lookbook ] — use arrows to click through.

[client leave behind lookbook ] — use arrows to click through.