The Honey Pot Company
In this design exercise I developed a 4-part approach to rolling out a new product category — "Announce It", "Tease It", "Reveal It", and "Show Its Impact". Each of these approaches are represented below using the color pallete to it's advantage. A huge part of my design exploration was to do my best to elevate upon designs and structures already Implemented. Pairing gradient with new typefaces allows us to see the brand away from what Instagram offers in the "typewriter" style of font. Introducing gradient brings more dimension to otherwise flat colors and viewing the product in a macro format allows the viewer to feel like they can grab the product as soon as they see it. All of these choices fall right in line with the types of content you've already been posting with lots of room to impliment fresh ideas moving forward. Thank you so much for allowing me to explore this. I had so much fun!
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