The ask was to develop a variety of on-brand design concepts to pair with various company marketing franchises on social media for the men and women’s social media accounts. This resulted in me leading the conceptual and design efforts on many social media franchises for Spring/Summer marketing campaigns. Art directed the highest performing photo on the @jcrewmens instagram account to that point and pitched to marketing leadership ideas to rebrand the men’s account using design, intentional and effective influencer marketing and high-level conceptual thinking around fashion.
Highest performing photo on @jcrewmens account to date.
Social Media Creative Strategy [Pitch] — use arrows to swipe through.
Social Media Creative Strategy [Pitch]
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