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The Rose That Grew

Brand Design

Art Direction

The Rose That Grew is a digital platform created to inspire the next generation of entrepreneurs. Inspired by the poetry work of the late Tupac Shakur, we wanted to create an identity system that would speak to anyone looking to start from scratch and build something from the ground up. Its colorful logo is a representation of the season in which things grow. Pairing it with a simple, yet bold serif allows us to pair it with imagery and the use of negative space. This helps a platform with a huge mission but a small team push out original content easily. 

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